by Suthisak Sucharittanonta CREATIVE REVIEW

by Suthisak Sucharittanonta
CREATIVE REVIEW

by Suthisak Sucharittanonta
Chief Creative Officer, BBDO Bangkok

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Suthisak Sucharittanonta, chief creative officer of BBDO Bangkok, has been Campaign Brief Asia’s No.1 Thai creative since 2001.

He was voted Asia-Pacific’s Best Creative in 1998 and 2002. His works won acclaim at the most prestigious award competitions in the world. Namely, the Cannes Lions, Clio Awards, The One Show and D&AD.

And he has just been elected into the Hall of Fame of Bangkok Art Directors’ Association.



Under his leadership, BBDO Bangkok’s creative award recognition is at all-time high.

BBDO won Thailand’s first Cannes Film Gold Lion in 2003, topped Thailand’s first Adman contest by winning the most awards, including the coveted Agency of the Year in 2004 and 2005, and was the GUNN Report’s World’s 8th Most Awarded Agency in 2004. Most recently, it won the most awards at the 2006 Asia-Pacific Advertising Festival, including the Best in Print for Maglite Flashlights.

Without a doubt, he is the most awarded creative director in Asia.

Greenpeace “Trees” Print/Poster
Brilliant! I smell him, Dave Ferrer! He's still doing top-notch ads. It's pure, simple and absolutely smart.
Agency: JWT Manila

Pond’s Anti-bacterial Facial Scrub “Pore” Billboard
I like Pond's stuff. It's edgy for a product like Pond's.
Agency:
Ogilvy & Mather Philippines

Palmer Fire Extinguisher “Fire Truck” Print
The fire extinguisher stuff is too obvious for me. Art direction-wise, it would be better if they move the pack shot to the right corner. The copy line is too playful when it looks like it's shooting out of the nozzle. The worst thing is the pack shot drowns in the image.
Agency: Y&R Philippines

Boysen Paints “Home Sweet Home” TVC
I know how you want audiences to feel, even though I don't really know the Filipinos. But for a Thai like me, it could be shot more humorously. In fact, the idea, i.e. “Cover up the mess,” “Hide away the dirt,” “Wipe away the smut,” has already been done many times.
Agency:
TBWA\ Santiago Mangada Puno

Coca-cola “Billboard” TVC
Just a straightforward price change announcement. No comment. I'm working on my Pepsi ad now, sorry.
Agency:
McCann Erickson Philippines

Mr. Clean Baby Cologne Fresh “Gas Mask” Print
It's not clear whether it's a problem or a solution. Maybe a line like “No more odor...” or “Time to use...” may add clarity.
Agency: Leo Burnett Manila

Oral-B Mouth Rinse “Lifeguard” Print
Ahh, bad breath…again! They should try something else besides “mouth to mouth” situations. If I had to do this ad in Thailand, I would use an anesthesiologist using his breath instead of using gas, and say “If only you can utilize bad breath.”
Agency:
Ogilvy & Mather Philippines

Cossack Vodka “The Spirit of Russia” Print
I think this kind of idea has been done before. Why don't we think about something else? I mean, strategically, we should find a new proposition...based on attitude?
Agency: DM9 JaymeSyfu

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