Kuala Lumpur TVC Commercial Young Lotus

Kuala Lumpur TVC Commercial Young Lotus





There is far more to the Young Lotus competition than can be explained here, so to see behind the scenes films of the workshops as well as the other nominees and finalists check out ENTER THE LOTUS.The site should give you some indication of the work the creatives from Tokyo were up against, however the true winner and probably the most accurate way to sum up the Asia Pacific Advertising awards experience can be seen HERE

No advertising festival would ever be complete without some photos from the frontline. Check out some of the faces of the week HERE.

Kuala Lumpur Shooting Day

Kuala Lumpur Shooting Day

Kuala Lumpur Present Story Board

Kuala Lumpur Present Story Board

What is the AdFest Young Lotus Workshop?

What is the AdFest Young Lotus Workshop?

Asia Pacific Advertising Festival wishes to recognize and encourage the rising stars in the region and offer creative young bloods a direct chance to earn a winning place on the AdFest stage. The Young Creative Workshop will create an environment that allows them to develop skills and learn from award-winning creative directors/gurus and sharpen their talents so they can compete amongst themselves in the lively atmosphere of AdFest. The Workshop will be facilitated by a select group of “trainers”, collectively called the Young Lotus Workshop Committee. It will take place over the course of 2 or 2 and a half days prior to AdFest itself. The format will consist of speaking slots from “trainers” and a workshop element. Attendees will be coached, briefed and given a work assignment to be completed within 24 hours, which will be judged and a winner selected. A major benefit is that the work will be judged by the Young Lotus Workshop Committee. Winners will be announced at some point during AdFest and presented with an award on stage. The winning works will also be exhibited during the event. All participants will be invited to be delegates for the AdFest event.

Craig Davis, Regional Executive Creative Director, Saatchi & Saatchi Asia/Africa has offered to chair the first Young Lotus Workshop Committee in 2004. The Committee would be selected by the AdFest Organizing Committee and agreed with the Chairman, prior to invititation. The second year was chaired by Linda Locke from Leo Burnett Singapore, and this third Young Lotus Workshop in 2006 is chaired by Tay Guan Hin, Regional Executive Creative Director, JWT Singapore.

Objectives of the Workshop

1. To train and sharpen young creative minds to develop effective concepts
2. To support and stimulate new creative young bloods in the region
3. To help the Asia Pacific advertising industry compete in a global market
4. To elect and provide exposure for the most talented young creative team
5. To encourage young creative to strengthen team relations for the workshop

Who should be the attendees ?

It is expected that attendees to the Workshop will be selected through local ad associations. Each association from the AdFest Organizing Committee will select two candidates (preferably 1 art director and 1 copywriter with English speaking skills) to represent the association as a creative team and send them to the Workshop. This can be done through a national competition or by other local selection means. The age of candidates attending the Young Lotus Workshop will be limited to no more than 30 years of age (born in 1976 or after) no month restriction with 1-5 years experience in the advertising field.

The total number of candidates is anticipated to be no more than twenty-six (thirteen national teams). Associations on the AdFest Steering Committee will have first refusal for the places. These are 1) Mumbai (STACA), 2) Seoul (KFAA), 3) Jakarta (PPPI), 4) Tokyo (JAF), 5) Beijing (CAA), 6) Bangkok (AAT). Other city associations that have expressed and interest are 7) Kuala Lumpur, 8) Ho Chi Minh, 9) Singapore, 10) Manila, 11) Taipei, 12) Colombo, 13) Dhaka, 14) Hong Kong, 15) Karachi and 16) Kathmandu.

Benefits of the Attendees

1. A chance to work with a selection of the best creative practitioners from the Asia Pacific advertising
industry
2. Absorb essential creative know-how from world-class advertising gurus
3. Learn techniques and tips directly form successful creative
4. Meet your peers and build on your industry contacts
5. Build strong team skills

by Suthisak Sucharittanonta CREATIVE REVIEW

by Suthisak Sucharittanonta
CREATIVE REVIEW

by Suthisak Sucharittanonta
Chief Creative Officer, BBDO Bangkok

click image to enlarge

Suthisak Sucharittanonta, chief creative officer of BBDO Bangkok, has been Campaign Brief Asia’s No.1 Thai creative since 2001.

He was voted Asia-Pacific’s Best Creative in 1998 and 2002. His works won acclaim at the most prestigious award competitions in the world. Namely, the Cannes Lions, Clio Awards, The One Show and D&AD.

And he has just been elected into the Hall of Fame of Bangkok Art Directors’ Association.



Under his leadership, BBDO Bangkok’s creative award recognition is at all-time high.

BBDO won Thailand’s first Cannes Film Gold Lion in 2003, topped Thailand’s first Adman contest by winning the most awards, including the coveted Agency of the Year in 2004 and 2005, and was the GUNN Report’s World’s 8th Most Awarded Agency in 2004. Most recently, it won the most awards at the 2006 Asia-Pacific Advertising Festival, including the Best in Print for Maglite Flashlights.

Without a doubt, he is the most awarded creative director in Asia.

Greenpeace “Trees” Print/Poster
Brilliant! I smell him, Dave Ferrer! He's still doing top-notch ads. It's pure, simple and absolutely smart.
Agency: JWT Manila

Pond’s Anti-bacterial Facial Scrub “Pore” Billboard
I like Pond's stuff. It's edgy for a product like Pond's.
Agency:
Ogilvy & Mather Philippines

Palmer Fire Extinguisher “Fire Truck” Print
The fire extinguisher stuff is too obvious for me. Art direction-wise, it would be better if they move the pack shot to the right corner. The copy line is too playful when it looks like it's shooting out of the nozzle. The worst thing is the pack shot drowns in the image.
Agency: Y&R Philippines

Boysen Paints “Home Sweet Home” TVC
I know how you want audiences to feel, even though I don't really know the Filipinos. But for a Thai like me, it could be shot more humorously. In fact, the idea, i.e. “Cover up the mess,” “Hide away the dirt,” “Wipe away the smut,” has already been done many times.
Agency:
TBWA\ Santiago Mangada Puno

Coca-cola “Billboard” TVC
Just a straightforward price change announcement. No comment. I'm working on my Pepsi ad now, sorry.
Agency:
McCann Erickson Philippines

Mr. Clean Baby Cologne Fresh “Gas Mask” Print
It's not clear whether it's a problem or a solution. Maybe a line like “No more odor...” or “Time to use...” may add clarity.
Agency: Leo Burnett Manila

Oral-B Mouth Rinse “Lifeguard” Print
Ahh, bad breath…again! They should try something else besides “mouth to mouth” situations. If I had to do this ad in Thailand, I would use an anesthesiologist using his breath instead of using gas, and say “If only you can utilize bad breath.”
Agency:
Ogilvy & Mather Philippines

Cossack Vodka “The Spirit of Russia” Print
I think this kind of idea has been done before. Why don't we think about something else? I mean, strategically, we should find a new proposition...based on attitude?
Agency: DM9 JaymeSyfu

View all the Ads here

Malaysia International Aerospace Adventure 2007

Malaysia International Aerospace Adventure 2007 - POSTPONED TO JULY
I was searching high and low for information about this Malaysia International Aerospace Adventure 2007 which boasts high-tech exhibits that relates to space. In the original schedule, it was supposed to be held on June 5, but I have read nothing about it in the papers. Finally I made a call to the organisers' and was told it had been postponed.



This event is still listed as one of the Visit Malaysia Year events on the Tourism Malaysia's website. In any case, if you wish to check latest details, I suggest you go to the organiser's website here. According to what I found out, the event will be held from July 28. So, if any Tourism Ministry people are reading this, please change the details on your website, okay? This is Visit Malaysia Year. Please don't embarrass by not updating your website's entries.

The 4th Young Lotus Workshop at AdFest 2007

Runner-up spot goes to Beijing, a close second.

The 4th Young Lotus Workshop at AdFest 2007 was moderated by BBDO Asia Pacific and attended by twenty-eight young creatives from fourteen countries, including Bangkok, Beijing, Colombo, Dhaka, Ho Chi Minh, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Seoul, Singapore, Taipei and Tokyo.

The fourteen national teams presented their creative ideas to the BBDO team, which then voted in a secret ballot to short-list seven Young Lotus entries. The winning commercial was from Team Tokyo, with Beijing a close runner-up and Manila also a finalist.

Suthisak Sucharittanonta, chairman & CCO, BBDO Bangkok and David Guerrero, chairman & CCO, BBDO Guerrero/Ortega Manila said, “We were looking for a fresh idea and great crafting skills were an added bonus. The winning entry showed an astonishing level of craft and had a clear, single-minded idea with a surprising twist at the end.”

The judging panel and workshop moderating team included Chris Thomas - Chairman & CEO BBDO Asia Pacific, Suthisak Sucharittanonta - Chairman & CCO, BBDO Bangkok, David Guerrero - Chairman & CCO, BBDO Guerrero/Ortega and Simon Bond - Regional Director, Proximity Asia, Andy Wilson – Regional Planning Director. BBDO Asia Pacific and Farouk Madden – Executive Creative Director, BBDO Singapore.

The participants were assigned a real brief, “You can do good things in Pattaya”. They were introduced to the Office of the Mayor of Pattaya City, who provided background to the brief. The teams were then asked to produce a TV commercial using the latest Nokia N931 mobile phone and video camera, which answered the brief.

David Guerrero explained the concept. “The Nokia N93i is at the cutting edge of today’s digital age. We wanted to give Young Lotus the chance to make consumer-generated content and at the same time, make a real-time film of how they achieved it.” As part of the exercise, each national creative team was given a N93i phone and told to go out and get footage in Pattaya City to edit into their commercial.

Fourteen independent cameramen were used - one for each team – to video the entire creative process. Delegates at AdFest could watch the story unfold as the edited highlights were revealed each day. This is the first time this has been attempted at AdFest.

Chris Thomas, chairman and CEO of BBDO Asia Pacific said, “The real task for each team was to recognize ‘Brand Pattaya’, identify the positives for the resort and build a compelling argument to convince tourists to come”.

Suthisak Sucharittanonta was impressed with the level of technical skill shown by the Young Lotus contenders. “The teams filmed their own footage and then edited and crafted a commercial from the results, without any help from professionals. The exercise shows how fast digital media is advancing and advertising skills are changing.”

The exercise has proved to be a great training tool. The edited film will be given to the participants as a memento and used to promote Young Lotus at AdFest in the future.

Young Lotus Workshop is part of AdFest’s long-term commitment to provide a learning forum for the creative industries of Asia Pacific and is conducted every year. Participants are selected by national advertising associations. The workshop and attendance of participants is funded by AdFest.

AdFest Lotus Awards play a contributing part towards worldwide

Four Asia Pacific agencies fared well in the Gunn Report’s worldwide rankings. Ogilvy & Mather Bangkok took 20th position, JEH United Bangkok was placed 19th equal, Creative Juice/G1 Bangkok was 9th and Dentsu (Tokyo & Osaka) was ranked 3rd equal.

AdFest Lotus Awards play a contributing part towards worldwide rankings in the Gunn Report and this year’s results are eagerly anticipated.

Judging for the Lotus Awards started on Sunday, March 11th and fifty-one judges have generously given their time to select the winners for ten award categories, including TV, Press, Outdoor, DM, Cyber, Radio, 360, Contagious Lotus for Innovation, Film Craft and Print Craft.

While the judges were hard at work selecting the Lotus Awards, another group of people were burning the midnight oil. While most delegates were preparing to travel to AdFest, twenty-eight young creatives from fourteen different countries were stretching their minds to complete the 60 second commercial brief given to them, entitled, ‘You can do good things in Pattaya’. The Young Lotus Workshop took place from 12 -14th March and was moderated by BBDO Asia, who invited an international group of speakers from BBDO offices in Europe and Asia. The entire project has been filmed reality-style and the edited results will be presented to delegates at AdFest on Saturday, 17th March.

Jimmy Lam, President of the AdFest Working Committee says, “The Young Lotus Workshop starts a fire in the belly of participants that keeps smouldering, until long after AdFest closes. Contestants are exposed to a wealth of experience and talent, learn the thrill of close competition and build relationships across the region that they will remember for the rest of their careers.”

Young Lotus participants were pre-selected by the local advertising association in each country and have already outshone their competitive compatriots. Winning Young Lotus will define their achievement on a regional level. Participants for this year’s workshop include teams from Bangkok, Beijing, Colombo, Dhaka, Ho Chi Minh City, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Seoul, Singapore, Taipei and Tokyo.

The first day at AdFest 2007 concluded with two speaker sessions in the afternoon.

David McCaughan from McCann-Erickson Tokyo presented insights into what really motivates consumers from the McCann PULSE research study. His first insight was the title of his presentation, “Don’t Call Them Consumers”.

Japan Association of TV Commercial Production Companies (JAC) presented five short films produced by young directors from around Asia. The theme they worked on was “Turning Ten” and the showcase of creativity comprised of five very different views. Directors contributing to this annual project were Ms. Kyoko Funakoshi from AOI Adverting Promotion Inc., Tokyo; Ms. Samantha Scott-Blackhall from Salt Films Pte Ltd in Singapore; Ms. Marian Basa from Industria Productions in Manila; Mr. Rezaur R Khan Piplu from Adcomm Limited/Screaming Girl Production in Bangladesh and Mr. Ben Fisher from Curious Film Ltd, Auckland.

To end the day, delegates were treated to an evening gathering around the Royal Cliff Beach Resort poolside for the official Welcoming Ceremony of the regional advertising festival.

AdFest has ten years of success to look back on but more importantly, the chance in the future to educate, encourage and influence the next generation of creative communicators in Asia Pacific.

1600 delegates for 10th Asia Pacific Advertising Festival

1600 delegates for 10th Asia Pacific Advertising Festival (AdFest), were welcomed by a live band at the entrance of the venue at PEACH, Royal Cliff Beach Resort in Pattaya Thailand. The carnival atmosphere broadcast that the celebrations were about to commence for the largest ever gathering of advertising and production professionals in Asia Pacific.



The event kicked off with concurrent screenings of 895 TV award entries and an exhibition of two-dimensional media works, spanning three floors of the convention hall. This included 1,453 press entries and 1,392 outdoor entries as well as entries for DM, Cyber, 360 and Contagious Lotus for Innovation awards.

AP AdFest 2006 is the largest yet. 5,012 creative works have been submitted from over five hundred agencies in forty-nine cities around the region - a six per cent increase on the number of entries entered in 2006.

The AdFest speaker sessions kicked off in the afternoon with the latest Gunn Report, the global ranking of creative success, presented by Donald Gunn.

In the Gunn Report, Thailand was ranked as the 5th most awarded country worldwide in 2006 and first in Asia Pacific.